Wooden doors stride forward to fashion style under the background of intergenerational transformation

The new middle-class group's pursuit of high-quality life is penetrating into all levels of the family, and the "door to door" also has a new explanation: a good door is the direct embodiment of a family's pursuit of a better life.

However, consumers' satisfaction with wooden door products is not high. The survey results show that only 15% of the respondents are "very satisfied" with the wooden door at home. Not only that, the female group, as the "beauty guardian of the family", is particularly dissatisfied.

In the context of intergenerational transformation, consumers' demand for wooden doors has also changed. From the past "enough is good", to today's pursuit of fashion and a sense of quality. The survey shows that "unfashionable style" has become two major pain points, accounting for 58.3% in total.

In addition, 85% of consumers believe that wooden doors have a great impact on home style, which shows the importance of wooden doors in the space aesthetics of the overall home decoration.

The younger generation of consumers have a stronger participation in social media. In particular, in recent years, xiaohongshu, Tiktok and other good things have exploded, and "wanghongmumen" has become a hot search term.

In terms of products, the doors with no frame or extremely narrow frame (38.24%), followed by hidden handle doors or pocket invisible doors (32.35%), which also echo the most popular modern and minimalist styles.