New decoration company mode is the key to break through the breakthrough of Meinimei quick decoration customization
In recent years, the real estate market has shown a weakening trend due to the repeated impact of the COVID-19, the weakening of market expectations and the transformation of demand structure. Under the transmission of upstream industrial pressure, the home furnishing industry also transited from incremental market competition to stock market competition. In the past, the growth of home furnishing enterprises mainly depended on attracting investment and building stores to seize channels. In the era of stock market, the total growth has changed into structural growth, and the logic of competition has also changed. Whoever can grasp the needs of consumers can win more market share.
Facing the stock market with fierce competition, how can household enterprises find new development engines and win the hearts of consumers? Meinimei handed over a wonderful answer sheet of high-quality development.
In 2020, Meinimei will change from the past "Meinimei customization" to the present "Meinimei quick decoration customization", reshape the product standards and service standards of the home decoration industry with customization, modularization, assembly and intelligence, and achieve integrated design, integrated experience and integrated service upgrading through the three service systems of Xiaomei Butler, Xiaoyimeijia and Xiaonianjia. Meinimei relies on many advantages such as technology, products and services to form a new business model of a new decoration company. Behind this series of actions is the change of the household market.
The new decoration mode created by Meinimei is essentially to provide consumers with integrated design, experience and delivery of soft and hard decoration, so as to help consumers achieve their desired home.
In terms of product system construction, Meinimei divided the whole house into ten spaces, namely, entrance, living room, kitchen, dining room, study, bedroom, multi-function room, children's room, bathroom and balcony. At the same time, it also divided a complete space into six systems, namely, door and wall cabinet line, integrated ceiling, finished product matching, soft decoration matching, floor tiling, and intelligent control, to solve the problems in the whole process of home decoration design, material selection, construction, overall planning, and after-sales.
It can be zero or whole, and the whole company can deliver
Compared with traditional customization or traditional decoration, Meinimei focuses on humanized and differentiated experience. From the immersive scene experience of terminal stores to one-stop decoration, and then to the innovative service mode, Meinimei meets the needs of consumers of different classes from the perspective of users.
On the fast fitting customized track, with the idea of "whole house delivery+free selection", Meinimei has created a new type of decoration company model that can be integrated, covering all fields such as hardbound rooms, rough rooms, old renovation and office renovation, which can not only meet the needs of overall decoration, multi category integrated operation, but also sell single products, Build a one-stop home decoration service ecosystem of "prefabricated top wall+prefabricated water supply+prefabricated platform system+whole house customization+interior door+finished furniture+soft decoration".
Enable activities and seize traffic
From August to December this year, the headquarters of Meinimei successively planned several national activities, including the 10th anniversary celebration, the National Home Decoration Festival, the whole Double 11 Carnival Shopping, and the whole Double 12 Super Value Shopping, and launched a "Buy It Now" package for different needs, such as rough rooms and hardbound rooms. With the same price, different collocation and free choice, we can solve the problem of home decoration with consumers' diversified needs in one move.
Secondly, Meinimei also found the marketing mode of enabling activities to seize traffic. For each activity, the headquarters team outputs toolkits, copybooks and training packages throughout the whole process, which are transformed from diversion to signing, and supported by a series of standardized tools to reduce the difficulty of store implementation. Strive for performance with one heart, improve the store operation management ability and staff's professional skills, and finally form a virtuous circle.
Multiple business forms complement each other
After two years of exploration, Meini Meitong has gone through the deep operation of the five systems of people, goods, market, passengers and transportation, and made changes in the three levels of store scenes, products and services, forming different business models such as central stores, standard stores and community stores.
Centering on people's life scenes, the lifestyle advocated by contemporary youth, which is composed of whole house customization, finished furniture, soft decoration, small household appliances, daily necessities, coffee and tea drinks, forms a flow closed loop between different business models on the basis of experience+service+goods, complementing each other, and brings more business opportunities to store management.
