Three pain points and difficulties perplex the development of customized home furnishing industry, which should be paid attention to

With the acceleration of consumption upgrading, the red and blue oceans of the household building materials industry in the trillion market are intertwined, and there are huge business opportunities in each segment, such as customization, intelligence, and packaging.

Especially in the customization industry, the market leakage rate is unprecedented in just 3-5 years. By 2020, the customized home furnishing market will basically reach a relative saturation state.

However, there are still a large number of brands entering the customization industry, and the coverage rate of home store customization has reached more than 85%. The more this is, the more problems in this industry are.

"I like the large single value of customized home, but there is no matching service level", which is an important problem in customization.

The following are the main complaints in the customization industry this year. Let's have a look!

Phenomenon 1: "Shrinkage" is serious. Different accounting methods lead to large price gap

There are different pricing methods in customization industry, including linear meter pricing, expanded area pricing and projected area pricing.

For example, customized cabinets are priced by linear meter; Customized wardrobe, most businesses choose to price according to the expanded area; For furniture with special size regulations, merchants will choose to price by projected area. Different pricing methods calculate different prices, and most consumers are not clear about the accounting rules.

According to Yang Zhili, who was originally engaged in custom home sales, the material consumption algorithm is different, and the main cost of custom home is the price of main materials. Taking the customized integrated wardrobe as an example, many people think that the amount of materials used is the area after completion. If the overall wardrobe is 3 square meters in total, they think that directly multiplying the unit price of materials is the price of main materials, but they ignore the area of materials used for shelves and shelves. In addition, metal fasteners, rails, hinges, etc. for installing shelves are charged separately. If the sliding door is installed, the price of the door and sliding track will be charged separately.

It is recommended that consumers understand the pricing method clearly when signing the contract quantity and size, and let the merchants write clearly how to calculate the size of each cabinet, so that they can measure after installation.

This year, there are many complaints about the "shrinkage" of customized home furnishing. The 6cm panel has become 4cm, the 7 cabinet doors have become 5, and the area has shrunk. These are common complaints.

Phenomenon 2: It is normal that the goods cannot be delivered as scheduled

At present, it is normal that customized home can not be delivered as scheduled, which is also the problem with the highest complaint rate in the customization industry. Nowadays, more and more brands enter the customization circle, and many enterprises are not even mature in staffing and design services. "Customized wood products are relatively special. Compared with finalized products such as furniture, customized products such as cabinets need to go through measurement, re measurement, design, production, installation and other procedures. If any link is not well connected, the final delivery may be delayed.

Customized products involve hundreds of parts such as plates, hardware, aluminum bars, etc. If the upstream suppliers have problems with the supply, it will also lead to production delay and delay in delivery.

In addition, improper design, product defects, unreasonable installation and other reasons will lead to delays. Delivery delay is ultimately related to the manufacturer's production capacity. " Yu Yongfeng, Dean of Yufeng Design Institute, introduced.

When consumers buy customized home, they'd better choose a big brand with production and R&D capabilities. At the same time, when signing the contract, they should clearly agree on the delivery and installation time with the merchant, as well as the responsibilities and liquidated damages of both parties if they fail to deliver on time, which is a constraint on the behavior of the merchant.

Before the delivery is agreed, communicate with the merchant about the delivery time for many times. It is better to retain relevant evidence, and make a reasonable claim when the merchant is seriously overdue.

Phenomenon 3: "Only repair, not return"

The difficulty of custom home return is a problem generally reflected by consumers. As for the return of customized home furnishing, the reporter of China Business Daily interviewed many customized home furnishing stores, saying that customized home furnishing was tailored for a certain owner, and the return would affect the secondary sales, so they would not be returned or replaced, but could only help the owner repair.

Mr. Zhang, Kono Customized, said that it is difficult to return customized home, but it is not completely non refundable. If the formaldehyde of furniture exceeds the standard or has quality problems, it will be returned unconditionally, and even the consumers will be compensated accordingly; If there is a quality problem, the defective goods should be replaced by the good ones, and the fake goods should also be returned unconditionally. If the size, color and details are not properly handled, these can be solved by changing the color or size of the product. It is difficult for consumers to return these products.

Nowadays, there are many kinds of customized products. Consumers must listen, see and understand more when choosing; The drawings included in the contract shall indicate the substrate, color, size, etc. of the household products; After completing the inspection, you must check the goods in person to ensure that all materials are used correctly, and reserve a lump sum of money for the inspection to ensure that there is no problem before making payment.

For customized home furnishing enterprises, consumers win the world!

In the current consumption environment, customized home furnishing will have the opportunity to capture a higher market share and market capacity. However, with the rising cost of raw materials and labor, if the production efficiency is not improved, the price of customized home furnishing will remain high and become a shackle to the development of the whole industry.

No service, no customization. Service is an important asset and core competitiveness of customization enterprises. From introduction to independent innovation iteration, service has become an important tool for customization enterprises to expand their territory. With the continuous innovation and expansion of services, with the support of informatization, digitalization and intelligence, the customized home furnishing industry has become the world's leading existence.