Average price of imported timber fell, and domestic timber import volume tightened again
Behind the four market conditions are the four existing situations and trends of household appliance dealers. As the saying goes, some people are happy and others are worried. The future direction depends on the attitude, ability and means of dealers.
They all say "sad New Year". With the arrival of December 2022, all enterprises and businesses in the household appliance industry also ushered in the most important "year-end" moment of the year.
Compared with household appliance enterprises, most of them choose to "plan for the new year" and "reflect on the old year" at this time to start again and find a new way to break the situation. However, the home appliance industry has noticed that many home appliance dealers do not seem to have this habit and model. The most common state is that they "settle accounts at the end of the year", see how much money they have earned, and then have no goals and no direction. They just continue to move forward with inertia.
Dealers who are not used to re checking also have four states
Although the group of household appliance dealers is scattered in the third, fourth, fifth and sixth tier markets, and there are a series of shortcomings such as "not used to re offering", "not good at reflection", and "where you go is where you go", the status of this group among different businesses is still very clear.
Looking back at the business group of home appliance dealers, the home appliance circle finds that there are four patterns in the market today: first, some people are summarizing and reflecting, second, some people are actively preparing for war, third, some people are decadent and depressed, and fourth, some people are choosing to continue to live a life of their own. This is the "fragmented" form of commercial retail under the continuous change of the current home appliance market's first tier market. On the one hand, there is sea water, on the other hand, there is fire, and there is a little anxiety and sadness.
Under the irresistible trend of fragmentation of household appliance retail channels, household appliance dealers, a group with "the longest history", "the weakest monomer competitiveness", and "the strong ability to resist risks", are also facing new ways and options: not the separation of life and death, but the business transformation of profit or loss, expansion or contraction.
Behind the above four states of dealers, the home appliance circle believes that the root of the problem lies in "some businesses do not know how to do it", others do not want to change or do it ", others do not dare to do it because they are afraid of failure, and others" bury their heads in the sand without thinking, just wait ". There is no difference between right and wrong, but it depends on the pattern, ability and vision of different dealers.
Behind every business phenomenon, the home appliance industry believes that there are reasons and cruxes that industry practitioners must reflect on, and there are also "pains" and "difficulties" of different businesses. Only through the phenomenon can we see the truth of the business essence, that is, some dealer groups have no ability, space and future to survive, develop and operate in the household appliance industry.
Dealers with pain and anxiety learn to break through their choices
At present, the continuous changes in the entire household appliance market, superimposed on the systematic changes in business model, consumption model, and industrial model, will ultimately have a huge and continuous impact on the household appliance dealer group. Standing at this node, for dealers, anxiety and pain coexist, but they must learn to choose a new way to live.
The home appliance industry believes that the biggest challenge facing the current dealer group is that the long-term habit of making money has been broken long ago. Although many merchants are unwilling to face and face up to it, the reality is that many dealers have experienced periodic losses in their market operations this year. That is to say, the loss of household appliance dealers has become a common and normal situation. How to solve it?
The new profit path is chosen by the dealers themselves, and it is also forced by the external market competition and business environment. However, the operation results behind different roads, whether it is loss or profit, are not under the sole control of dealers. The market operation pattern and trend in recent years have made many dealers feel that most of the time, the market changes are beyond imagination, and more often, the changes in competitive means and peers are without bottom line, integrity and regularity.
This requires all dealers to make choices and decisions: to become stronger and better, to become an offline partner of a brand enterprise or retail giant, or to become an operator of a comprehensive smart home experience store, or to find a professional design service manufacturer, or to continue the old way of "living day by day"? Only by defining the goal and direction can we find new opportunities and impetus.
At present, the operation of the household appliance market depends not only on Tao, but also on technology, and also on a series of factors such as economy, consumption, and social trends. From the perspective of the household appliance industry, the most important thing is not to panic when something happens.
