The general trend of assembly decoration is to explore the growth and profitability of Meinimei Express Customization
From the perspective of the industry, the customization industry is highly competitive, the penetration dividend is slowing down, and the external environment such as epidemic, real estate liquidity crisis and other adverse factors force the market to change, so the brand transformation and upgrading is imperative.
After decades of rapid development of reform and opening up, the real estate development cycle is nearing the end, and the housing demand in most third and fourth tier cities has become saturated. Ren Zeping, a famous economist, believes that about 70% of urban real estate will enter the stock age in the future. For the stock houses with a building age of more than 10 years, many of them have a demand for partial renovation or re installation, which is the second curve of the growth of the customization industry. Home decoration belongs to low frequency and low repurchase consumption. One purchase will determine the living environment in the next 5-10 years. Therefore, users will make multi brand comparison from design, product, service, installation to after-sales maintenance when choosing, resulting in a long consumption decision-making process. How to deeply tap the needs of users in the limited consumption frequency so as to stimulate the purchase desire of users is an industry problem that brand enterprises need to break through.
In recent years, in order to better implement the green and low-carbon development requirements of the construction industry, assembly has become a new type of construction method that China focuses on promoting. Before the introduction of customized brands into the whole customization business, Meinimei took the lead in transforming the assembly type quick assembly customization, and divided the whole house decoration into standardized modules with a mature logic of automobile industrialized vehicle delivery. The parts of standardized modules are prefabricated in the flexible production line, then transported to the construction site, and assembled using dry construction methods, Supported by the product system of 5 styles, 6 systems and 10 spaces and the indoor space assembly technology, Meinimei Express has created a new home decoration model that can not only do the whole project, but also sell individual products.
In the face of repeated epidemics, shrinking industry volume and upstream real estate development, traditional stores are becoming more and more difficult to make profits. With urban branches as the regional radiation points, and flagship stores, exclusive stores, community stores and other stores as the flow entrance, Meinimei has made a new combination to improve the customer turnover rate and promote customer transactions through point to area and complementing each other.
