尚品宅配と欧派はどちらがいいですか。どちらが強いのか、どちらが弱いのか

It is no secret that the home furnishing industry has a promising prospect in the industry, but it is still very difficult to quickly select the desired brand from the tens of millions of home furnishing brands. Today, let's see which is better, Shangpin Homestead or European Style? In fact, the two brands are on a par. Which is stronger or weaker? Shangpin House is equipped with technology to enable home decoration. Oupai's whole house customization has strong comprehensive strength. What do you think of Shangpin House and Oupai's whole house customization?

01 Brand itself

Shangpin Home Furnishings has a halo of science and technology since its inception. From the proposal of full house customization to the spread of BIM packaging technology, Shangpin Home Furnishings has always been committed to enabling home decoration with technology, and has always been in a leading position in the home furnishing industry in terms of software.

Oupai Whole House Customization was established in 1994. Its comprehensive strength and product workmanship are first-class in the industry, and its position is high. Its reputation and popularity are better than most brands, so it has become an ideal brand in the minds of many investors.

02 Product quality

The whole line of Shangpin Residential Distribution is an intelligent production mode. Each process and design process are under the control of professionals, which can do a good job in the quality control of furniture. It meets the national standards and has a good reputation in the industry. In fact, Oupai Whole House Customization also has its own complete set of perfect systems, with good quality control, so the quality of the two is comparable.

03 Marketing promotion

Shangpin Homestead has carried out a wide range of marketing promotion on various popular platforms, and has accumulated a large number of potential users by incubating Internet celebrity IP and building a short video matrix; Fine operation fans, with a large number of home furnishing big V's, and strong brand content output capacity; In addition, Shangpin Homestead also invited experts and scholars to give lectures to expand investment attraction and publicity.

Of course, Oupai's customization of the whole house is not inferior. It carries out all-round marketing promotion in dealers, packaged goods, e-commerce, engineering and other aspects; The promotion effect was also enhanced through "IP creation+dealer private domain drainage+star live broadcast"; It is worth mentioning that Europa's annual brand promotion blockbusters, with their reality and depth, have attracted wide attention and resonance, and have been out of circulation frequently.

Summary:

To sum up, Shangpin Home Furnishing and Oupai Whole House Customization are comparable in terms of brand itself, product quality and marketing promotion. They give full play to their brand advantages, strictly control quality, and strengthen channel expansion to seize market gaps, so that they have the current layout. Which do you think is better, Shangpin Home Furnishing or Oupai?