Emerging household appliances aim at market demand
Driven by consumption hotspots such as "lazy economy" and "home economy", household appliance enterprises are making efforts to develop green, intelligent, clean appliances and other emerging tracks.
The online channel has become the main growth channel of all electric products. Online channels of household appliances such as refrigerators, freezers, washing machines, dryers and air conditioners, and kitchen and bathroom appliances such as range hoods, integrated stoves and dishwashers outperform offline channels. Among them, the offline and online channels of integrated cookers increased by 43.46% and 67.32% respectively. Among the cleaning appliances, the sales of sweeping robots and floor washers in all channels increased year on year.
In addition, according to the latest data of Ovi Cloud, in the 39th week of 2022, the sales volume of the domestic offline household appliances market decreased by 8.02% year on year, the sales volume decreased by 19.46% year on year, and the average price increased by 12.5% year on year; The sales volume of domestic online household appliances market increased by 20.44%, the sales volume increased by 12.44%, and the average price increased by 7.11% year on year.
As for the reasons for the popularity of emerging circuit home appliances such as floor washers, the relevant person in charge of Tianke Electrical Appliance Co., Ltd. (hereinafter referred to as "Tianke") told the Business Daily that the popularity of improved home appliances is actually a reflection of users' pursuit of more refined and intelligent life. "With the improvement of residents' consumption ability and the change of the main consumer groups, the demand of consumers is constantly increasing and becoming more 'concrete and refined'. While the 'lazy economy' and the 'house economy' have been developing rapidly, young people have become the main force in the consumer market and are increasingly pursuing a sense of ritual and refinement of life."
At present, green, low-carbon and intelligent are hot topics in the home appliance industry, and also the focus of consumers' attention. It is understood that, according to the news released by the Shanghai Municipal Commission of Commerce, the Development and Reform Commission and the Finance Bureau, during the National Day this year, Shanghai implemented the "subsidy policy for promoting the consumption of green and smart home appliances", with a total subsidy of 200 million yuan.
The Shanghai Municipal Commission of Commerce said that the purpose of this move was to promote the exchange of old appliances for new ones and expand the consumption scale of green smart appliances by giving consumers certain subsidies to purchase green smart appliances.
In the face of favorable policies and expanding consumer demand, relevant enterprises are also stepping up their efforts to upgrade their products. The reporter learned from the boss's electrical appliances that the boss's electrical appliances released the first generation of digital kitchen appliances at the end of August this year. It is reported that this AI digital kitchen electrical system, called ROKI, can make kitchen electrical products more scientific and technological.
The boss of Electric Appliance said that "better empowering people" is the original intention of the cooking system, and digital cooking will greatly change people's lifestyle. "In the future, Boss Electric will continue to research, expand the database of Chinese cooking curves, strengthen the application of digital, intelligent and other technologies in the field of kitchen appliances, and help users achieve high-end intelligent energy-saving kitchen experience."
In addition, Boss Electric introduced a "future factory" at the manufacturing end. According to Yu Jialiang, the director of the "Future Factory" of the boss electric appliance, the "Future Factory" has achieved remarkable results of "cost reduction and efficiency increase": the product quality has been improved to 99%, the production efficiency has been increased by 45%, the product development cycle has been shortened by 48%, the production cost has been reduced by 21%, and the operating cost has been reduced by 15%.
In addition to intelligence, energy conservation and environmental protection are also one of the development trends of household appliances in the future. According to the 2021ESG Report released by Boss Electric, Boss Electric has launched a powerful dishwasher with primary water efficiency and lower energy consumption, which has realized water and electricity conservation. At the same time, it is equipped with a central purification system and a fresh air system, which can reduce oil smoke pollution in the user's living environment while achieving energy conservation and emission reduction.
The relevant person in charge of Tianke also told the reporter that energy conservation and environmental protection are also an important part of Tiankewan's series of products. At present, the thermal efficiency of Tianke's IH three-dimensional intelligent heating technology is as high as 81%, which can effectively reduce energy waste, significantly reduce fossil energy consumption, and has far-reaching significance for the national carbon peak and carbon neutralization.
"In the future, Tianke will further focus on intelligent cleaning, cooking, personal care, healthy life and other scene directions, accelerate the leap from product technology to scene technology, and horizontally open up the dream life of different circles." Tian Ke said above.
