Home appliances to improve the quality of life have become the "standard configuration" of homes
Recently, the Ministry of Commerce and other 13 departments jointly issued a notice on several measures to promote the consumption of green smart home appliances. They will carry out the "old for new" activity of home appliances throughout the country and promote green smart home appliances to the countryside. In the field of green smart home appliances, smart kitchen and bathroom, smart security, smart office, smart health care and smart home appliances are also added.
People in the household appliance industry of CSSC Fushen building materials City said that with the transformation of China's economic growth mode, consumers' demand for household appliances has shifted from the "incremental demand" of adding items to the "replacement demand" of "traditional upgrading to intelligent". The income and purchasing power of residents are continuously improving, the basic living needs are changing to a better life, and the demand for household appliances is also changing. Quality household appliances have become the mainstream of market growth. Household appliances that improve the quality of life, such as smart locks, smart dishwashers and smart vacuum cleaners, have become the "standard configuration" of homes, which is beneficial to the household appliance merchants in the CSSC Fushen building materials city.
It is worth noting that the policy of home appliances to the countryside has also added smart kitchen and bathroom, smart security, smart office, smart health care, and the whole scene of smart home appliances in the field of green smart home appliances. "For example, if users want to eat Beijing roast duck, they can directly click on the refrigerator screen to place an order, and they can receive the raw and auxiliary materials of the characteristic roast duck sent from Beijing." He Yaqiong, director of the Department of consumer goods industry of the Ministry of industry and information technology, described the smart home scene in this way. It is understood that in Haier Sanyi bird and other home appliance brand stores, consumers can experience scenes such as smart living room, kitchen, bedroom and balcony, integrate home appliances with home appliances, and provide one-stop full scene services.
It is understood that since the beginning of this year, under the influence of the state's policies to promote the consumption of smart appliances and achieve the double carbon goal, various joint enterprises have actively issued consumption vouchers. In July, Xi'an Municipal Bureau of Commerce, together with Gome and other enterprises, launched a green household appliance subsidy activity, with a subsidy amount of 22 million. When consumers buy smart green household appliances, they can use up to 1000 yuan of green subsidies on the preferential activities.
Intellectualization has become a new breakthrough for the growth of the household appliance industry. Intelligent household appliances are replacing traditional household appliances and becoming the growth engine of the market. Replacing the old with the new and sending home appliances to the countryside are areas that the home appliance industry needs to focus on in the future.
According to the data of the National Bureau of statistics, in 2020, the number of refrigerators and air conditioners owned by 100 households nationwide will reach 101.8 and 117.7 respectively, both exceeding 100; The number of washing machines and water heaters owned by 100 households was 96.7 and 90.4 respectively, close to 100. After entering the relative saturation period, the consumption of household appliances will enter the stage dominated by the renewal demand. According to the estimation of the household appliance Association, about 150 million of the three major white electricity will reach the safe service life in 2020. Among them, there were more than 58 million refrigerators, 37 million washing machines and 52 million air conditioners. Among them, the number of household electrical appliances in rural areas with "extended service" is much higher than that in large and medium-sized cities.
In this regard, the practitioners of China storage Fusen brand household appliances said that the window period for the large-scale upgrading of China's electricity has opened. After the last round of household appliances to the countryside policy, the household appliances in the rural market have basically reached the renewal period, and the urban consumer market has reached the stage of huge stock market.
It is understood that since the beginning of this year, under the promotion of a series of national policies, Gome, Haier Zhijia, Fangtai and other home appliance enterprises have also been exploring and innovating in promoting home appliance consumption, promoting green smart home appliance products, strengthening green recycling, and exploring new paths for the development of green home appliance consumption.
Gome retail has established a grid community based on the store covering 3-5km around, established a warm private sales model through the life, scene and entertainment material content, and focused on community settlement activities in the second half of the year to provide the old for new service.
Haier has launched a green and energy-saving household appliance upgrade strategy to provide users with a one-stop upgrade plan for clothing, food, housing and entertainment. During the activity, users can evaluate the old machine through Haier Zhijia app and other methods, and the maximum subsidy is the original price.
Fangtai plans to launch a new trend activity in the national experience stores to provide customers with one-stop worry free dressing, free door-to-door design, old recycling and other services, accelerate the updating of old kitchen appliances, and guide consumers to buy green smart kitchen appliances.
