Ceng Zhiwen of Caina Funuo wood industry: the key to seize the market lies in products and ideas

Recently, Domotex asia/chinafloor and the flooring professional committee of the forest products industry association jointly held an online Summit on "gathering potential and integration · exploring new growth of flooring materials", which brought together industry associations and leading enterprises of flooring materials, focused on industrial development trends, and led the healthy and stable development of the industry.

In the two-and-a-half-hour online communication, Mr. Zeng Zhiwen, chairman of the board of directors of Caina Funo wood industry (China) Co., Ltd., believed that in addition to the problems of high energy consumption and high pollution, the price difference of installation fees also provided a good development opportunity for wood flooring, especially solid wood composite flooring. On the other hand, the total volume of Shijing flooring category in Europe and the United States in 2021 has officially surpassed that of ceramic tiles and wood flooring. He predicted that the status and demand of the stone crystal category in China would jump by one billion. For the market side, he said that the key to seize the market is still in products and ideas. "Where the market is, we will layout as the market changes." Zeng Zhiwen believed that if it were not for the recurrence of the epidemic, the Shijing category would have erupted a year or two ago. The development of Shijing products has been verified in the European and American markets, and Shijing products are bound to explode in the domestic market.