The larger the sales volume, the more difficult it will be for the household dealers!

Recently, chatting with a dealer, he sighed: it is really difficult to do business now: since 2015, I have found it more difficult to do business than before, thinking that it will be better if I survive 2016. Unexpectedly, this year, it will be more difficult to do business!

In the past, the business was small, with a million dollars a year. Although it was hard, we could see hope. Now, although the business scale has come up, there is no need to go to the market, but the operating cost is higher, and I am more tired than before!

The biggest problem in summing up your business is that there is no profit

At ordinary times, many peers talk about the same situation. They are basically not making money or making small profits. We are very confused. Should we add more people and cars, expand the scale, or reduce investment and control costs?

We all know that business will fall back if it does not advance. However, blind expansion now leads to high operating costs and even worse losses. The problem is that operating costs cannot be reduced no matter how they are adjusted. Unless we close the door, the cost will only get higher and higher.

In fact, there is no shortage of products now. The key markets are not awesome, and the turnover can not rise. The manufacturers want profits in the past two years, and assess the business indicators. The profits of the dealers are getting lower and lower. However, we are afraid to spend hard-earned money on the market! The bigger the dealer, the worse it feels! I really don't know how to survive next.

The bitterness of the dealer above is a common phenomenon in this industry at this stage. In fact, the core problem for home furnishing manufacturers is:

1. The economic downturn has reduced people's consumption level

2. The cost of traditional business has increased, and the prices of rent, labor, raw materials, etc. are rising, and the profits are becoming thinner and thinner

3. Internet e-commerce makes prices transparent and directly impacts offline businesses

4. Consumption is upgrading. Consumers are becoming more and more picky. The original products are no longer willing to consume

It is undeniable that the market environment has indeed changed at this stage, the competition pattern has changed, and the dealers who can not keep up with the situation are doomed to be eliminated. The difficulty is the prelude to exit. In fact, during this period, there are also continuous profits and profit growth.

What is difficult to do, we must improve the original way and improve our competitiveness. Business is like sailing against the current. If we do not advance, we will fall back. If we do not change, we will certainly not be able to do it.

Is the difficulty of business now an industry problem? Or is it that our own ability can not support our ambition?

My thinking is like this. Every time I encounter difficulties and setbacks, I will first reflect on myself, that is, people often say to ask inward. I will ask myself, why do I encounter such problems? I think it's my own ability, because it's my own ability when I encounter such a problem but can't solve it.

In my opinion, it is not feasible to change one shot at a time. It is not reliable to change careers. I don't have enough ability to do well in my own industry. Can I do well in other industries? I think no matter how difficult it is to do business, it is more reliable to cultivate my own industry and transform myself than to change my profession! Some people will say, my character is suitable for which industry, you can try.

Sometimes, many good industries, products and projects will soon be ruined. Why? They all heard that this industry is easy to do, and that industry is easy to do. They swarmed in. This strategy and that strategy are actually killing each other and hurting others;

After tossing and turning over, you will feel that in fact, all industries are the same, but you don't know how competitive the industry is before you enter. Some seem to have mixed food. Finally, you find that they can only feed the time. After the industry is rotten, you have to find another industry to play.

Finally, my suggestion is to deeply cultivate your industry, and there are ways to break through. It's just that you haven't thought about how to make a breakthrough, instead of running to change careers and adopting the so-called own breaking strategy. That would hurt your health, really.

The following is a summary of several steps that must be considered when doing business. It may be helpful for you to send it to us for reference.

Step 1: who is your precise customer?

Step 2: who owns your customers?

Step 3: how do you cooperate with customers to make them willingly introduce their customers to you?

Step 4: how do you deal with potential customers after they come to your store?

Step 5: how do you keep customers buying your products or services?

Now the business is really getting harder and harder to do. Unlike before, you can make a lot of money whatever you do. But for those who are good at business, no matter how bad the economy is, they can still make money.

Even if the industry is no longer easy to do and the business is no longer profitable, there are still thousands of peers in the industry who insist on it? Why?

Because even if there are thousands of disappointments, this industry is an industry that has been struggling for more than ten years. It is a "time-honored brand" that has been open for more than ten years. Over the years, the trust of customers, the support of manufacturers, and the surrounding contacts are like flesh and blood growing into the body. Because of trust, the dealer owners have a lot of toughness. This is the most valuable.

The price is not up to the boss. In the current reality of soaring raw materials in the industry, we hope that customers and partners can understand them. No boss in the home furnishing industry who has been operating for several years or even more will pursue huge profits. Everyone wants to maintain a reasonable profit space, so as to better provide high-quality products and services.

The harvest without efforts can only be fleeting. People are born to face all kinds of hardships. Only by overcoming these hardships can they survive the most valuable. Therefore, they can make a living in difficulties! Dealers! come on.